Lifestyle segmentation of Czech food shoppers

A Lifestyle Segmentation Study of US Food Shoppers to Examine Organic and Local Food Consumption

Lifestyle segmentation of US food shoppers to examine organic and local food consumption.

The food related lifestyle (FRL) model, widely used on European data, is applied to US data using a modified survey instrument to examine organic and local food consumption. Since empirical studies indicate these shoppers are motivated by environmental and health concerns and limited by access, the conceptual framework employs an environmental behavior model, Attitude Behavior Context (ABC), wh...

ADHD and lifestyle habits in Czech adults, a national sample

Background Adult attention-deficit/hyperactivity disorder (ADHD) has been added as a diagnosis to the Diagnostic and Statistical Manual of Mental Disorders version 5 (DSM5) in 2013, thus making ADHD, which has been classically known as a childhood disorder, a life-long disorder. Those suffering from the condition show very specific behavioral traits, which manifest as lifestyle habits; they als...

Customer data mining for lifestyle segmentation

A good relationship between companies and customers is a crucial factor of competitiveness. Market segmentation is a key issue for companies to develop and maintain loyal relationships with customers as well as to promote the increase of company sales. This paper proposes a method for market segmentation in retailing based on customers’ lifestyle, supported by information extracted from a large...

The mystery of consumer behaviour: market segmentation and shoppers’ choices of shopping centres

Shopping centers represent a substantial slice of the UK economy and have rightly attracted considerable research. Despite interest from academics and practitioners, little research attention has been paid to the market segmentation of shoppers. Proactive marketing management is a feature of only a minority of UK shopping centers. The marketing communications of most would appear to be aimed ma...